The Effects of Experimental Marketing and Experiential Value on Customer Loyalty with the mediation of Customer Satisfaction

This research focuses on the role of Experiential Marketing and Value in increasing Customer Loyalty through Satisfaction consumers Santri Farm Kudus. The purpose this study is to explain analyze effect Experiental both directly indirectly mediation. type explanatory with a quantitative approach. population were who had enjoyed purchases products. Data was collected by distributing questionnaires 160 respondents met criteria. analysis used Structural Equation Modelling Partial Least Square (SEM-PLS) Smart PLS Software. results show that has no significant Loyalty. satisfaction memiliki pengaruh yang signifikan terhadap also partiallty mediates